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It makes money from users who pay for greater visibility in the app or to send digital gifts, like images of roses or underpants, to prospective partners.(The purchases mostly come from men.) Andreev says the company is profitable but declined to comment further on its finances.
“They’ve never once said anything apart from how great it is.
I can say, unequivocally, I would not be working for a frat house.” As Badoo was gearing up for a recent Too Funky Friday, the Bumble team was planning a separate event.
They’re supplemented by contract event planners, including a company that specialises in circus and cabaret shows.
Although nights like the annual Christmas celebration can total $385,000, and an event at a conference in Paris ran close to $2 million, the typical Badoo party costs the company $25,000 to $45,000, the company says. All that partying is starting to take a toll—and not just a financial one.
In 2015, the most recent year for which data is available, Badoo’s UK subsidiary disclosed revenue of 59.3 million pounds ($76 million) and an operating profit of 304,000 pounds.